VIDAN's PHILOSOPHY
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Scalp as Skin
VIDAN carries Korean beauty’s timeless aesthetic into the modern ritual of scalp and haircare.
Co-developed with dermatologists, leading Gangnam stylists, and global beauty experts, our formulas consider diverse scalp and hair types across ethnicities, environments, and lifestyles.
Guided by the philosophy “The scalp is skin, too.”, VIDAN unites traditional Korean botanicals with advanced K-skincare science to nourish the scalp — the true foundation of healthy hair.
Through a quick yet elevated routine, VIDAN helps restore balance, soothe sensitivity, and revive hair to its naturally silky, resilient state.
BIUM & CHAEUM
The scalp needs room to breathe.
The “Bium” step, meaning “emptying,” gently detoxifies the scalp by removing buildup such as excess sebum, impurities, and pollutants — creating a clean foundation for healthy scalp renewal.
The “Chaeum” step, meaning “filling,” replenishes and moistures damaged hair with vegan protein and Together, VIDAN creates a balanced routine that purifies the scalp and strengthens hair from root to tip.
From Korea Beauty to Modern Haircare
From ancient times, Koreans embraced a predominantly plant-based lifestyle, seeking beauty, healing, and balance from herbs, grains, and the natural world.
VIDAN continues this philosophy, combining natural ingredients such as seaweed complexes harvested from the pristine shores of Jeju, vegan PDRN, peptides, and black-food proteins with the precision of advanced K-skincare science to deliver deep nourishment for both scalp and hair.