Our Story
VIDAN is a total haircare brand inspired by the traditional Korean expression
“Bidan-gyeol,” meaning hair as smooth and lustrous as silk.
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“Bidan-like” hair has long symbolized beauty in Korean culture—representing vitality and timeless elegance in a naturally refined way.
While rooted in this heritage, the name VIDAN embraces a modern identity through the letter V, reflecting our commitment to Vegan, Cruelty-Free, and ethical formulation principles. As a brand that respects nature and all living beings, the “V” signifies our promise to create beauty without compromise—luxurious, responsible, and forward-thinking.
VIDAN brings this traditional aesthetic into the modern beauty ritual, expanding the science of K-skincare into scalp and haircare. Co-developed with dermatologists, leading Gangnam salon stylists, beauty influencers, and industry experts, VIDAN is crafted for a wide range of global scalp and hair types—considering ethnicity, environmental stress, chemical/ thermal/mechanical damage, and conditions spanning oily to dry.
With the philosophy “The scalp is skin, too.”,
VIDAN harmonizes traditional Korean ingredients with advanced technology, offering a refined global standard in scalp and haircare through the precision of K-beauty.
