General Questions
How was VIDAN founded?
VIDAN was founded with a vision to redefine modern haircare through Korean heritage and contemporary science.Rooted in traditional Korean beauty rituals and craftsmanship, the brand brings together time-honored philosophy and modern formulation expertise.You can learn more about our heritage and brand story on our Heritage page.
What does VIDAN mean?
VIDAN is a total haircare and wellness brand inspired by the traditional Korean expression “Bidan-gyeol,” which describes hair that is exceptionally smooth, refined, and lustrous—like silk.The name VIDAN also carries a deeper meaning.The letter “V” represents Vegan, reflecting our commitment to conscious, cruelty-free beauty.In Korean, Bidan not only refers to silk, but also conveys the idea of “not limited to just that”—a meaning that symbolizes openness, continuity, and possibility.In this spirit, VIDAN was created to go beyond scalp and hair, aspiring to become a daily wellness ritual that accompanies your life—without boundaries, and with room to grow.
Do you offer any discounts or promotions?
From time to time, VIDAN may offer limited-time promotions or exclusive benefits for registered customers and subscribers.As a brand, we prioritize long-term value and thoughtful product experiences over frequent discounting.
Product Questions
Are VIDAN products vegan?
Yes. All VIDAN products are 100% vegan and formulated without any animal-derived ingredients.Our products are officially V-Label certified, confirming both vegan formulation and cruelty-free standards.
What materials do VIDAN utilise in its packaging?
VIDAN is committed to responsible and considered packaging practices.
We use FSC-certified paper for outer packaging and carefully selected recyclable plastic components where necessary to ensure product safety, stability, and performance.
All printing on our packaging boxes is done using soy-based inks, selected to minimize environmental impact while maintaining color quality and durability.
We continuously review and refine our packaging choices to reduce environmental impact while upholding the highest quality standards.
Do VIDAN products have an expiry date?
Yes. All VIDAN products display an expiration date clearly printed on the container.In addition, our products follow the Period After Opening (PAO) system. The open-jar symbol on the label indicates how many months the product remains in optimal condition after opening (e.g., 12M = 12 months after opening).For best results, we recommend using products within the indicated period and following the storage instructions provided.
Will VIDAN products aggravate sensitive skin?
Skin sensitivity varies from individual to individual.If you experience irritation or discomfort, we recommend discontinuing use immediately and allowing the skin to recover.If symptoms persist, please consult a dermatologist.For first-time users or those with particularly sensitive skin, our Customer Service team is available to provide personalized product guidance.
How does VIDAN select ingredients for its products?
VIDAN takes a meticulous, research-driven approach to ingredient selection.
Our primary considerations are customer safety, ingredient stability, and proven efficacy.
Every ingredient—regardless of origin—is thoroughly evaluated before inclusion.
All ingredients are verified to be of vegan origin and not tested on animals.In addition, our formulations undergo safety testing during development, including cumulative irritation testing on human volunteers.Prior to release, each product must pass a Product Safety Assessment and Toxicological Review conducted by an independent qualified agency.
Do VIDAN products contain allergens?
VIDAN products are formulated to be suitable for most users; however, individual sensitivities may occur.Some formulations contain naturally derived ingredients that may cause sensitivity in certain individuals.We recommend reviewing the full ingredient list prior to use and performing a patch test if you have sensitive skin or known allergies.If you have specific concerns, please consult a dermatologist or contact our Customer Service team for further assistance.
Where are VIDAN products manufactured?
All VIDAN products are proudly manufactured in South Korea, in facilities that comply with strict quality control standards and international cosmetic manufacturing regulations.
Orders & Delivery
How long does VIDAN shipping take?
Domestic delivery typically takes 2–7 business days after dispatch, depending on courier operations.Delivery timelines may vary during peak seasons or due to unforeseen logistical circumstances. For international orders, delivery times may vary significantly depending on the destination country, customs clearance procedures, carrier operations, and external factors beyond our control. Delivery timelines are not guaranteed.For full details, please refer to VIDAN’s Shipping Policy.
Can I return my order?
Yes. Returns or exchanges may be requested for purchases made through the official VIDAN online store.Please note that exchanges due to a change of mind are not available. In such cases, we kindly ask that you return the original item and place a new order.If a product arrives defective or damaged, an exchange for the same item is available.For more information, please refer to VIDAN’s Return Policy.
What are your delivery options and shipping costs?
- Delivery Method: Courier / Parcel Service
- Delivery Area: Nationwide (South Korea)
- Shipping Fee: Free shipping on orders over KRW 60,000. A KRW 3,000 fee applies to orders below this amount.
- Delivery Period: 2–7 business days
International Shipping Notice:VIDAN does not currently offer direct international shipping. Orders may be placed using a Korean domestic address, including a customer-arranged freight forwarding service. VIDAN’s responsibility ends upon confirmed domestic delivery.
I think my package is lost. What should I do?
If your parcel is lost or arrives damaged, please contact us at info@vidan-korea.com, and our Customer Experience team will assist you promptly.
Do you offer international shipping?
VIDAN offers international shipping to selected countries.
International shipping fees are automatically calculated and charged at checkout based on the destination, shipping method, and order details.
Delivery times for international orders may vary depending on the destination country, customs clearance procedures, carrier operations, and other factors beyond our control.
Any applicable duties, taxes, or customs fees imposed by the destination country are the responsibility of the customer.
How can I track my parcel?
Once your order has shipped, you will receive a confirmation email containing your tracking number.Registered users may also log in to My Account to view order status.For additional assistance, please contact Customer Service.
Payment Questions
What payment options are available?
VIDAN accepts a wide range of secure payment methods at checkout.
Available payment options may include major international credit and debit cards (such as Visa, Mastercard, and American Express), as well as digital and local payment methods including Apple Pay, Google Pay, Kakao Pay, Naver Pay, and other supported payment options depending on the customer’s location, device, and browser.
All available payment methods will be clearly displayed during checkout.
In what currency can I pay?
All transactions on the VIDAN official website are processed in Korean Won (KRW).
If you use an international payment method, your provider may apply currency conversion based on its own exchange rates and policies.
*Trusted up-to-date exchange rates based on Shopify's conversion systems & API
What is VAT?
VAT (Value Added Tax) is a consumption tax applied to goods and services in certain jurisdictions.Applicable taxes are calculated in accordance with local regulations and laws.
What should I do if my payment fails?
Payment failures may occur for various reasons, including authorization issues or network errors.Please contact our Customer Experience team at info@vidan-korea.com, and we will assist you promptly.
Account & Subscriptions
I forgot my password. How can I log in?
VIDAN supports secure login via email verification code, as well as Google and Facebook social login.If you registered via email, enter your email address to receive a verification code.If you registered via a social account, please use the respective platform’s recovery process.For further assistance, please contact Customer Service.
How do I unsubscribe from emails?
To unsubscribe, open any VIDAN newsletter email, scroll to the bottom, and click Unsubscribe.Your request will be processed promptly.